7th Aug, 2019: Poonam Ma’am
What is Marketing?
A concept that deals with the promotion, selling, advertising and branding of a particular product.
The basis of marketing starts the moment we try and understand the customer and their point of view. It is very important to get the customer’s insights in this process. An activity in the class helped us to understand the concept in a better way and made it clearer to us.
When we club people having similar tastes and preferences, and get into their shoes, we understand them in a better way and therefore we can promote and market the product accordingly.
Many factors affect marketing, such as, difference between the Indian and Western markets and the impact of technology on people.
All these concepts contribute to marketing.
The Idealist 